SEO for beginners: how to rank your site on Google

Start with keywords

A keyword is what your customer types into Google. Think like them: not 'integrated pastry solutions' but 'birthday cakes delivered'. Write down 10 to 20 real phrases and spread them across your pages.

Each page should target a concrete intent. The home page to your brand, each service/product to its specific search, and the blog to your customers' questions.

Title and description of each page

The title and the meta description are what shows up in Google’s result. The title should include the keyword and the brand; the description, an appealing summary of ~150 characters.

In Sitematic you control both per page from the SEO settings. Avoid duplicate titles: each page gets its own.

Useful, well-structured content

Google rewards content that genuinely answers. Use a single H1, descriptive subheadings (H2/H3), short paragraphs and internal links between your pages.

The blog is your best weapon: every article that answers a customer’s question is an entry point from Google.

Speed, mobile and structured data

A fast site that looks good on mobile ranks better. Sitematic generates clean HTML, CSS optimized per device and fast loading out of the box.

Structured data (schema.org) explains to Google what each thing is: an article, a product, a company. Sitematic adds it automatically for your products, articles and listings.

Measure and adjust with Search Console

Connect your site to Google Search Console (free), submit the sitemap and see which searches you show up for. With that data, adjust titles and create content for the searches where you’re near the top.

SEO is a long game: results arrive in weeks, but they compound.

Frequently asked questions